Due to the digital transformation driven by Covid-19, in May 2020, Alipay, in collaboration with Taobao, opened a livestreaming feature to all service providers on its platform, covering sectors including education, training, transportation, dining, retail, accommodation, and financial services.
On June 22, 2020, ICBC, a large bank by assets, became one of the first banks in China to leverage Alipay’s livestreaming feature to engage with mobile-savvy users, according to the official press release. ICBC’s first livestream show on Alipay, which focused on ways to identify and report financial fraud and wealth management education, attracted over 620,000 viewers in less than one hour.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now