ICBC joins service providers in China to livestream on Alipay Lifestyle Platform

Wednesday 24 June 2020 09:10 CET | News

Service providers including ICBC, Burger King, and China Mobile have leveraged livestreaming via Alipay to strengthen customer engagement and boost operational efficiency.

Due to the digital transformation driven by Covid-19, in May 2020, Alipay, in collaboration with Taobao, opened a livestreaming feature to all service providers on its platform, covering sectors including education, training, transportation, dining, retail, accommodation, and financial services. 

On June 22, 2020, ICBC, a large bank by assets, became one of the first banks in China to leverage Alipay’s livestreaming feature to engage with mobile-savvy users, according to the official press release. ICBC’s first livestream show on Alipay, which focused on ways to identify and report financial fraud and wealth management education, attracted over 620,000 viewers in less than one hour.

Livestreaming is just one of a full suite of digital technology capabilities that service providers on Alipay can use to better engage and serve their customers.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: ICBC, Burger King, China Mobile, livestreaming, financial services, Alipay, wealth management
Categories: Banking & Fintech
Countries: China
This article is part of category

Banking & Fintech

Industry Events