Harte-Hanks Announces ADQ with NCOALink from Postal Service

With Harte-Hanks ADQ — a solution for verifying, correcting and enhancing consumer and business contact information across multiple channels including direct mail, telephone and e-mail — companies can improve data accuracy for targeted communications, cutting marketing costs and increasing brand loyalty through enabling accurately addressed mail and messaging. Calta noted that the costs associated with undeliverable mail hinders customer retention and often pulls valuable dollars from other important marketing initiatives. Harte-Hanks ADQ is an iterative, business-to-business and business-to-consumer process that combines several USPS processes, among them NCOALink and the Harte-Hanks reference database, a repository that holds more than one billion U.S. name and address combinations. By verifying, correcting and enhancing multichannel contact information, Harte-Hanks ADQ eliminates undeliverable mail, drastically improving data integrity, reducing costs to marketing organizations and ensuring messages get delivered to valuable customers, ultimately providing a strong return on investment (ROI). Harte-Hanks is a non-exclusive Full Service Provider Licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service: NCOALink, USPS, and Untied States Postal Service. Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.