Frost & Sullivan Awards Hypercom 2004 Customer Value Enhancement Award

Frost & Sullivan has awarded Hypercom the coveted 2004 Customer Value Enhancement Award in recognition of the global payment technology leaders outstanding and continuous delivery of enhanced value to its customers with innovative technologies, high quality solutions, unmatched services and faster time to market.In presenting the prestigious 2004 Customer Value Enhancement Award, Frost & Sullivan specifically cited the enhanced value that Hypercom delivers with innovative solutions that meet evolving customer expectations, based on timely and strategic information that helps its customers realize, and capitalize on, emerging market opportunities. "Hypercom is an intelligent choice in todays competitive business environment. The market reports that Hypercom delivers continuous enhanced value to its customers with innovative technology, high quality, reliable solutions, unmatched services and faster time to market. Through extensive research, Frost & Sullivan determined that the global payment technology leader has "proved its mettle" in enhancing its position in the highly competitive electronic fund transfer (EFT) point-of-sale (POS) market. Interviews conducted within the payment industry value chain determined that Hypercom ensures, and is committed to ensuring "outstanding continuous value to its customers.” Additionally, the Frost & Sullivan research indicates that Hypercom focuses not only on sales, but uses its in-depth understanding of end-user needs, and works hand-in-hand with its customers to create a market for their solutions. A key component cited in Hypercoms customer service and support strategy is the payment technology leaders development of software applications that run on its point-of-sale terminals, providing value-added services such as electronic benefits transfer (EBT), gift/loyalty, sports licensing and seamless communication between processor networks and their clients. In addition to Hypercoms highly popular T7Plus and easy-use, customer-activated ICE touch screen card payment terminals, Frost & Sullivan findings indicate that Hypercoms new Optimum family of terminals is also generating significant and broad interest in the market. In fact, customers stated that the technology behind the new Optimum devices to be "considerably ahead of the competition."