First Data Offers DataSIGN Products to Increase Protection Against Identity Theft and Fraud

DataSIGN products leverage a digital signing microchip that can be used in payment terminals and cards, mobile phones and other devices to verify the identity of users and provide auditable transactions. DataSIGN products enable companies to easily replace passwords and other weak authentication solutions with the strength of digital signatures for increased protection against security breaches that could result in fraud losses. This empowers businesses to use the profit potential of todays electronic world without putting themselves or their customers at risk. A digital signature is an electronic code that can be attached to an electronic transaction to prove the authenticity of the sender and the contents of the message. Therefore, businesses can use digital signatures like handwritten signatures -- to authenticate the fact that their customers promised something that they cant refute later. Any electronic transaction signed using a DataSIGN authentication token verifies the signers identity and the integrity of the transaction. DataSIGN products provide several key benefits for businesses that want increased protection against fraud: - Simple: DataSIGN products are based on the Secure Signing Platform, a First Data innovation that unleashes the power of digital signatures in a way that is cost effective and easy to use. - Strong: DataSIGN Tokens leverage a digital signing chip that has been manufactured in the most secure manner possible and is scheduled to receive several of the highest rated government security certifications in Q2 of 2004. - Versatile: DataSIGN Tokens employ a unique, multi-level security feature which enables companies to use varying levels of user authentication based on transaction value.