First Data, Microsoft and HP Deliver a Completely Automated Point of Sale Solution

The First Data POS Value Exchange replaces a cash register and traditional point of sale terminal with a computer-based system that delivers a complete store management solution with greater information security, speed of transactions and more flexible payment options for customers. POS Value Exchange leverages the three companies core competencies: 1) First Datas payment processing power for virtually all forms of payment - from credit and debit to gift cards and checks; 2) Microsoft Dynamics - Point of Sale 2.0 software from Microsoft designed to manage inventory, track sales and improve customer management; and 3) a rugged, retail-specific point of sale hardware solution from HP. The solution will be offered by First Data, along with its participating alliance partners and independent sales organizations. Purchase and lease options will be available, with pricing set by the individual sales channels. Specialty retailers will find that the systems touch-screen display and ability to accept virtually all forms of payment will improve customer service and speed up transaction time. Retailers also will be able to track purchase behaviors and identify buying trends to improve inventory management and save valuable time. First Data, Microsoft and HP believe that the product will have benefits for merchants and consumers alike. POS Value Exchange is designed for smaller retailers, typically with a single store location with up to five lanes. More information on the POS Value Exchange solution offered by First Data is available at www.POSValueX.com or by calling 866-711-4590.