ESPRIT Europe Selects ValueLink to Implement Electronic Gift Card Program

Monday 8 December 2003 00:49 CET | News

ESPRIT Europe GmbH, has selected ValueLink to assist in the development and implementation of an Esprit electronic gift card.

The ESPRIT gift card and Christmas gift card will be offered across 130 stores in Germany, Holland, Belgium, Denmark, United Kingdom, France, Austria and Luxembourg. Offering convenience and speed to consumers when used as a spending card, the ESPRIT card also makes an ideal gift idea this Christmas. The gift card looks like a credit card and has a barcode that can identify the card, its current balance and previous transactions. For the launch, the card will be offered in two packaged formats; on a festively designed paper greetings card and in a stylish metal gift box. One of the key advantages of the electronic card is that customers can load it with any value they choose. It has also been shown to have a higher perceived value than a paper gift certificate, when given as a gift. The gift card will replace ESPRITs existing paper gift certificate program.

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Categories: Payments & Commerce | Payments General
Countries: World
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