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Envestnet | Yodlee offers hyper-personalisation to financial services industry via new solution

Thursday 6 August 2020 10:45 CET | News

Envestnet | Yodlee, a data aggregation and analytics platform providing dynamic, cloud-based innovation for digital financial services, has launched Insights Solutions.

The solution is designed to help financial institutions and fintechs grow their market share by enabling hyper-personalised digital financial experiences and providing the data needed for customer segmentation.

Envestnet | Yodlee's new APIs assists financial service providers with developing experiences that engage customers across their financial wellness and financial planning channels by combining actionable insights, peer benchmarking functionalities, and personalised views.

A granular understanding of consumers has become a business imperative for financial institutions and fintechs. Through machine learning techniques and algorithms, financial service providers can give consumers a 360-degree, personalised view of their finances to help them make better decisions at all stages of life such as saving for retirement, starting an emergency fund, or managing monthly expenses.
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Keywords: Envestnet | Yodlee, data aggreggation, financial services, cloud-based innovation, digitalisation, financial planning, APIs, product launch
Categories: Banking & Fintech
Companies:
Countries: World
This article is part of category

Banking & Fintech