The new payment protocol is an authenticated payment environment that requires the participation of the card-issuing bank whereby the cardholders need to be registered for using the feature with their relevant bank. For etisalat4me and other merchants, the implementation of this new authentication protocol supported by Visa and Mastercard would lead to a decrease in disputed transactions. The process of integration into their back end systems would also be relatively smooth due to the ease of implementing only a software plug-in which is provided by eCompany.
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