Dierbergs Markets Completes Roll Out of Retalix StoreLine and Dell POS Solutions

Retalix StoreLine is an advanced, Windows-based in-store solution that addresses the ever-changing requirements of todays grocers, and uniquely offers extensive flexibility, ease of use, system resilience and hardware independence. With installations in 40 countries, and on multiple hardware platforms in over 18,000 grocery locations world-wide, StoreLine is uniquely poised to offer grocers a top-of-the-line, seasoned solution, and the freedom to make their hardware and software choices independently. After evaluating multiple POS hardware providers, Dierbergs selected Dell as their partner to deliver the hardware for their solution. Dierbergs configuration includes a Dell point-of-sale solution with OptiPlex(TM) desktop computers running Microsoft Windows XP Professional, and two Dell 15-inch flat panel touch screen monitors in each lane -- one for the cashier and one for the customer. A central application defines the content on the displays for all store locations, and drives consumer marketing on the customer display. The browser-driven touch interface provides Dierbergs with the opportunity to expand their interaction with consumers and minimize perceived wait time during the checkout process. Dierbergs also uses Retalixs browser-based merchandising solution for centralized item catalogue and price management.