Based at The Royal London Hospital, Whitechapel, LAA provides pre-hospital trauma care to over 17.5% of the UK population. Since launching in 1989, LAA has flown over 14,500 missions and is the only air ambulance in the UK that always carries a senior doctor and a paramedic trained specifically to treat patients who have suffered major injury as the result of an accident. Although LAA receives some funding from the NHS and support from other private sponsors, such as Virgin, an additional £500,000 is needed each year to keep the helicopter flying during daylight hours and to enable the service to carry out its work out of hours in rapid response cars. Until DataCash’s appointment, LAA did not have an online payments system in place, relying heavily on donations through the post and from other sources.
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