The findings, which were compiled using Synovates Mail Monitor, showed that 4.29 billion credit card offers were received by U.S. households during 2003 down from 4.89 billion in 2002, while consumer response remained low at just 0.6%. The year-on-year drop follows a record 5.01 billion offers set for mail volume in 2001. On average each month 69% of U.S. households received 4.8 offers during 2003 Vs 75% of households receiving 5.1 offers during 2002. In 2003, an all time record was set for personal bankruptcies and despite recent improvements to the economy, unemployment remains high. 1.27 billion reward offers were received by U.S. households in 2003, up from 0.81 billion in 2002. Rebate card mail volume increased to 0.90 billion from 0.68 billion over the same time period.
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