Through this partnership, Comviva will leverage Strands' Personal Finance Management (PFM) solution to enable banks and financial service providers to deliver personalised and contextual digital offerings to their consumers, augmenting consumer-engagement, and generating cross and up-sell opportunities.
With Strands PFM, users can have control over their day-to-day cash flows through visualisation of their past and upcoming transactions in a calendar heat map. Using in-built pattern recogniser, the PFM can forecast upcoming income, expenses and cash-flows, enabling users to take decisions and manage their finances better. Users can anonymously compare their financial behaviour with peers belonging to the same age group, gender, location or income group and create financial goals aligned with their social group.
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