Chtistmas 2003 Looks Set to Be a Good One For UK E-Tailers

Thursday 16 October 2003 08:43 CET | News

In the run up to Christmas, Hitwise reports that traffic to shopping sites has reached its highest point of the year to date, with the retail sector accounting for 8.06% of all online traffic during September. This represents a 44% increase in market share toshopping sites compared with the same period last year.

Shopping categories which have experienced a large increase in market share in the last 12 months include Auctions, Apparel & Accessories and Flowers & Gifts sites. The Rewards & Directories category has also seen a significant increase in market share, with traffic to sites such as Kelkoo and Pricerunner increasing by over 60% in the last 12 months. Of the top 10 shopping sites in September: 1. eBay continued to dominate with 24.9% market share 2. Amazon with 5.68% 3. eBay Shops with 3.03%. Nevertheless, online grocery sites continue to have the highest session duration of shopping sites with visitors to Tesco remaining for an average of 21 minutes and 51 seconds, followed by Sainsburys with 21 minutes and 13 seconds and Waitrose with 17 minutes and 14 seconds. Of the top 5 grocery sites by session duration, however, Ocado had the highest percentage of visitors book marking the site. 27.3% of traffic to shopping sites originated from Search Engines and Hitwise Search Terms reveals that 8% of all successful searches on the web resulted in visits to retail sites. The most effective product searches were on mobile phones and digital cameras, whilst high profile brands eBay, Argos and Amazon were the companies most UK Internet users were looking for.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce