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Bentley Commerce Launch Its Gift and Stored Value "Scrip" Cards

Wednesday 28 July 2004 07:36 CET | News

Bentley Commerce has introduced its gift and stored value scrip cards that it anticipates will soon be honored at thousands of locations in the US and Canada, and in other countries.

These cards will be purchased by members of participating barter exchanges with trade dollars, and then used by Cardholders to pay for hotel and resort accommodations, and dining, just as if they had a gift certificate for the establishment. The Gift Card follows the introduction of Bentley Commerces Platinum Business Trade card, introduced last week , which is used for debit card purchasing using barter at the point of sale, and works off the same proprietary swipe card software technology on new terminals provided to merchants, or uploaded to merchants existing supported terminals. Bentley Commerce is the first to offer swipe card technology to seamlessly process transactions between members of different trade exchanges, and to process transactions internationally, facilitating foreign currency exchange in real time. The approximate 15,000 business members in the 74 exchanges that have online access to Bentley Commerces Global Trade Marketplace will be able to use trade dollars they earn from sales of their product or service to purchase Gift Cards and Scrip Cards (electronic gift certificates) that can be used at participating local members and restaurants, hotels and shops worldwide. Companies that provide traditional advertising, such as television, radio, magazines and newspapers, or online media firms, will be able to trade their excess inventory for gift cards branded with their logo to offer a Loyalty or Reward program to their advertisers and audience. Hotels will be able to trade their perishable inventory of room, food and beverage and restaurants, their excess seating capacity, for gift cards that can be used for promotions, giveaways and employee benefits or rewards.


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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce