BancorpSouth Utilizes PULSE Access to Launch Its Prepaid Gift Card Program

BancorpSouth has selected PULSE Access, PULSE EFT Associations advanced stored value card solution, to deliver the BancorpSouth Prepaid MasterCard Gift Card. With PULSE Access, the bank is able to offer its own unique gift card program and provide its customers with another value added product. Utilizing PULSE Access enables BancorpSouth to offer a gift card program in which customers can choose from a selection of personalized messages and designs to emboss on the bottom of the card. The card can be used anywhere MasterCard debit cards are accepted, and card balance and transaction history are easily tracked by accessing BancorpSouths Web site at www.bancorpsouth.com or by calling the InfoLine at 888-797-7711. PULSE Access is highly configurable, has advanced features and functionality and superior service quality. The solution also enables financial institutions to keep card funds in-house, whereas other stored value programs typically sweep the money from the financial institution to a consolidator account at another institution.