ASA Expands Banking Solution with Quest Analytics Partnership

Quest Analytics brings considerable retail banking expertise in the areas of performance analysis consulting, systems deployment, training, and analytics development services. Combined with ASAs proven banking software that specializes in increasing sales and improving customer retention, the partnership synthesizes technology with industry and process expertise to create more attractive options for retail banks. The partnership with Quest Analytics expands the range of solutions banks have at their disposal when addressing critical front-line issues such as building a strong sales culture, increasing share-of-wallet, improving customer retention, and reducing training costs said Ken Ramoutar, Vice President Marketing of ASA. Both companies focus on delivering highly cost effective, quick implementation programs. In a recent study published by BAI banking strategies, a survey of more than 500 retail banking executives revealed that nearly 8 out of 10 bankers surveyed responded that their staffs lack adequate sales capabilities. This study identified a significant divide between the sophistication of customer relationship strategies and managements satisfaction with the ability of front-line employees to effectively deliver on those strategies. ASA and Quest Analytics offer solutions focusing on: * Sales opportunity identification and management * Proactive attrition identification management * Predictive modeling including cross-selling and response * Branch sales and retention workshops * Profitability analysis and strategy consulting