Amdocs and SAS Partner

Tuesday 15 February 2005 01:04 CET | News

Amdocs and SAS have formed a global strategic alliance to deliver advanced marketing automation and business intelligence solutions to communication service providers (CSPs).

Together, the two companies will enable CSPs to track and analyze valuable customer data and dynamically present the resulting intelligence via operational systems, such as billing, call center, and ordering. Companies will benefit from advanced customer segmentation, rapid deployment of one-to-one marketing campaigns and improved product lifecycle management that will reduce operating costs, enhance customer loyalty and lifetime value, and increase profitability. Through a suite of joint solutions, Amdocs and SAS will provide mutual customers with a combination of best-in-class analytical software, business consulting and implementation services, allowing them to unlock valuable intelligence from operational systems. Organizations that adopt this integrated customer management approach, will enjoy longer, more profitable customer relationships, as well as process improvements that reduce cost and improve overall operational agility. Available immediately, the first offering from Amdocs and SAS is the Customer Profitability and Segmentation solution. This solution allows CSPs to understand the costs associated with doing business with their customers. It enables them to gain vital insight into their customers’ behavioral drivers and make business decisions on the basis of that knowledge that maximize customer profitability and create a highly personalized, differentiated and intentional customer experience.

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Categories: Payments & Commerce | Payments General
Countries: World
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