1-to-1 marketing for personalized marketing campaigns on ATMs

Thursday 18 March 2004 14:16 CET | News

Wincor Nixdorf has launched a 1-to-1 marketing solution which makes use of waiting time during customer transactions to display marketing and sales campaign information on self-service terminals (SSTs).

Wincor Nixdorf will be supplying banks with the 1-to-1 Marketing application component which can then be connected flexibly to existing standard CRM systems. Typical functions are personalized advertising, meeting arrangements and even satisfaction analyses. This opens up the self-service sales channel as a tool for deepening customer contact. The solution comprises software for administrating and running personalized sales and marketing campaigns. It consists of a server component for connecting to the banks existing CRM system and a client component on the SST which handles the customer dialogue. The Wincor Nixdorf 1-to-1-Marketing application uses SST transaction times for promotional messages tailored to the customer. Once the customer has identified him or herself by card, a personalized product offer is shown on the display, with the please wait screens replaced by personalized product and service recommendations without prolonging waiting times. Where required, the customer is able to agree a meeting time with his or her customer adviser interactively, or ask for an initial offer. The solution is capable of being used nationally and internationally within any banking environment. It is operated using a browser-based interface and is able to be run with Wincor Nixdorfs ProTopas/Web-Extensions or ProClassic/Enterprise. Using the 1-to-1 Marketing component can complement a banks overall marketing initiatives cost-effectively and efficiently and, at the same time, can act as a tool for winning new customers or, if required, be leased out to third parties as an advertising medium.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce