Woolworths Group brings payments innovation within Wpay with Gr4vy

Tuesday 25 October 2022 13:34 CET | News

US-based payments infrastructure company Gr4vy has teamed with Woolworths Group to power the latter’s Wpay payment platform with its payment orchestration platform.


This partnership will make it easy for Wpay to deploy and manage payment complexities and offer advanced payment optionality to Woolworths brands and other Wpay merchants in Australia.

Gr4vy has teamed with Woolworths Group to power the latter’s Wpay payment platform with its payment orchestration platform (POP).

Augmenting the customer’s experience

Gr4vy’s team collaborated with Wpay to carefully identify and deliver specific Gr4vy product and payment orchestration infrastructure capabilities to implement and enhance the already comprehensive payment platform and product offerings. As a result, merchants onboarded through the Wpay platform can now offer even more payment optionality, streamline and manage transactions both on the front and back end of the checkout experience, and effectively drive better customer payment experiences.

Gr4vy’s no-code payment orchestration layer seamlessly enables merchants to deploy, manage, customise, and optimise the right payment method for the specific user. The company offers merchants dedicated instances of Gr4vy in the Cloud, preventing shared infrastructure or server loads. Merchants can get multiple dedicated instances of Gr4vy to reduce points of failure. 

Gr4vy also includes everything merchants need for payment infrastructure, including connectors to leading payment service providers, front and backend payment orchestration, no-code admin tools, and a dashboard to control and manage everything within their payments stack. Gr4vy can spin up these individualised cloud Instances from simple to complex requirements. Merchants can deploy across the globe and even on the Edge to ensure their customers always have the payment solutions and options they need worldwide.


Woolworths’ footprint in the payments industry

Woolworths Group represents one of the largest processors of card payments in Australia, settling an annual value of more than USD 60 billion in payments across more than 1.1 billion transactions in 2022 alone. Wpay, a new standalone payment business launched by Woolworths Group in June 2022, extends the benefits of the investments they've made in their payments platform to other merchants who may not have the scale to build it themselves.

Officials from Woolworths stated that Wpay is committed to investing in new payment capabilities and technologies to help service its retail businesses and provide an augmented customer experience as part of their Wpay payments platform.


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Keywords: payments infrastructure, payments orchestration, partnership, retail, checkout optimisation
Categories: Payments & Commerce
Companies: Gr4vy, Woolworths Group
Countries: Australia
This article is part of category

Payments & Commerce



Woolworths Group

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