eMAG is the largest e-tailer in Romania, with annual sales figures of over EUR 1 billion, and it has also expanded into new markets such as Bulgaria, Hungary, and Poland. The company operates its own online shop with well-known consumer brands as well as a marketplace for merchants to sell their products. Categories range from electronics and home appliances to toys, fashion, DIY, and furniture.
The volume of online sales of goods in Romania increased by 30% to EUR 10 million per day, according to calculations compiled by GPeC based on data supplied by major local online retailers. The growth rate was among the highest in Europe for the second year in a row, showing the market’s growth potential. Electronics & Media is currently the leading product category in Romania, followed by Fashion. By 2022, Electronics & Media in expected to remain the most purchased online category, with an estimated value of USD 1.07 billion, according to Statista. Fashion will have an expected worth of USD 909.6 million.
For these segments, Wirecard has developed a special solution for eMAG customers. Leveraging Wirecard’s digital financial commerce platform, eMAG is able to ensure immediate refunds with its “Instant Money Back” offer, based on Mastercard Money Send and Visa Direct services. The solution is the first of its kind in Europe and applies to all purchases, regardless of sales channel, thus driving Unified Commerce.
For more information about Wirecard, please check out a detailed profile of this company in our dedicated, industry-specific online company database.
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