According to the press release, the company has partnered with Cashfree to leverage its Cashgram feature, which enhances the customer experience, especially during return and refund requests, and minimise the refund wait time for customers from the existing five to eight days.
With the Cashgram integration, Wakefit.co can directly send payout links generated by Cashfree to its customers over WhatsApp, who can then redeem the refunds in real-time by entering their bank account, UPI, or preferred wallet details. Wakefit.co has also been using Cashfree’s payment gateway to collect customer payments online.
According to the latest data on consumer complaints by the National Consumer Helpline, out of 62,310 grievances registered in October 2020, nearly 24,658 were related to ecommerce, out of which close to 30% were refund-related glitches. The initiative comes as Wakefit.co has always set high standards of processes for return and refund requests, with its 100-day free trial policy and 100% refund within the trial policy time frame.
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