Visa launches V.me wallet in Australia

Consumers can upload into V.me any Visa, MasterCard or American Express card from every financial institution in Australia,.Customers can sign on to V.me with a single username and password in order to pay online with these cards.

A survey of 1,000 Australian consumers conducted by Visa in 2013 for The Visa Online Shopping Study found that, in the lead-up to Christmas 2013, 43% of Australian 18- to 29-year-olds and 37% of 30- to 49-year-olds prefer to shop online rather than go into stores. The research also found that more Australian men (35%) than women (28%) generally prefer shopping online and that many more consumers expect to do more online shopping in the future than they currently do.

V.me is a digital wallet service developed by Visa Europe in 2011. The service allows consumers to complete online transactions through an internet browser on a computer, laptop, tablet, or smartphone. V.me will become available across more merchants in Australia in 2014.

In recent news, Visa has launched V.me, in the UK, France, Spain and Poland.