The partnership is meant to improve Moby’s online booking system and support its sustainable transportation initiatives and to enhance the company’s payment options by incorporating a variety of payment methods, including traditional credit card payments and alternative options. This will simplify the booking process, increase customer engagement, and streamline transactions. In the coming months, Moby plans to integrate Google Pay and Apple Pay to cater to mobile-first customers.
This collaboration occurs as more passengers prioritize sustainability in both their travel and payment choices. According to the ABTA Holiday Habits Report 2023-24, 41% of travellers prefer companies with better sustainability records. Moby has emphasized its commitment to sustainability with the launch of the Moby Fantasy in 2023 and the Moby Legacy in 2024, both of which are designed to reduce CO2 emissions by 40% compared to similar ferries on the same routes.
Local representatives of Unlimit noted the company's support in making sustainable transportation more accessible and helping Moby expand its global reach. For 15 years, Unlimit has assisted companies in offering diverse payment options, simplifying purchases, and facilitating smooth transactions through its global network and extensive payment portfolio.
Moby representatives highlighted that integrating Unlimit’s payment solutions represents significant progress in the technological advancement of Moby's e-commerce platforms. This integration provides customers with alternative, modern payment methods known for their simplicity, speed, and high transaction security.
Founded in 2009, Unlimit is a global fintech company offering a wide range of financial services, including payment processing, banking as a service (BaaS), and fiat solutions for crypto, DeFi, and GameFi. Unlimit operates in Europe, the UK, Latin America, Asia-Pacific, India, and Africa, with 500 employees across 16 offices on five continents.
Moby, along with Tirrenia-CIN and Toremar, is part of the Moby Group, a leader in maritime passenger and freight transport. The group connects several islands and ports in Italy with a fleet of 31 ships and approximately 37,200 annual departures. Moby’s fleet includes fast cruise ferries recognized for their quality and environmental standards, and the group also operates a fleet of tugboats for port assistance and salvage operations. The Moby Group has stakes in various terminal and maritime agencies in key Italian ports.
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