Cardholders in the UAE can us this ecommerce technology to instantly checkout without the need to enter their card credentials every time or to store this sensitive information with different merchants, IBS Intelligence reports.
Mastercard’s strategic partners from various industries already support this initiative. The company’s partners include international airline Emirates, and Etisalat powered by Etisalat Payment Gateway, talabat, a food delivery and ecommerce app, and Marriott International.
Click to Pay is powered by tokenization, and it will help reduce fraud risk and increase approval rates and purchases. Tokenization encrypts consumer data by replacing card numbers with digital tokens. In addition, the solution will serve to reduce the barriers to shopping and encourage shoppers to visit newer and diverse ecommerce websites without the hassle of entering information each time.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now