UAE cardholders benefit from Mastercard's new Click to Pay tech

Friday 5 March 2021 11:57 CET | News

Mastercard has unveiled the Click to Pay opportunity for its UAE consumers, as a response to consumers’ increased online shopping.

Cardholders in the UAE can us this ecommerce technology to instantly checkout without the need to enter their card credentials every time or to store this sensitive information with different merchants, IBS Intelligence reports. 

Mastercard’s strategic partners from various industries already support this initiative. The company’s partners include international airline Emirates, and Etisalat powered by Etisalat Payment Gateway, talabat, a food delivery and ecommerce app, and Marriott International.

Click to Pay is powered by tokenization, and it will help reduce fraud risk and increase approval rates and purchases. Tokenization encrypts consumer data by replacing card numbers with digital tokens. In addition, the solution will serve to reduce the barriers to shopping and encourage shoppers to visit newer and diverse ecommerce websites without the hassle of entering information each time.

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Keywords: Mastercard, product launch, online payments, ecommerce
Categories: Payments & Commerce | Online Payments
Countries: United Arab Emirates
This article is part of category

Payments & Commerce

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