Standard Bank, Mastercard, and Google have teamed up to help SMEs in South Africa move their businesses online, accept digital payments, and attract more customers.
Through the collaboration, SMEs can get access to Standard Bank’s SimplyBlu, an all-in-one e-commerce solution powered by Mastercard Payment Gateway Services, plus free Google Ads. These capabilities have been packaged to help support business owners to tackle the economic challenges posed by the COVID-19 pandemic, according to the official press release.
Launched in 2019, SimplyBlu enables SMEs to create an online presence through the plug-and-play ecommerce store builder, which is interfaced with an instant online checkout. Taking skill levels and resource constraints into account, the platform has been designed in such a way that users can set it up and start accepting payments in a matter of minutes.
With Google Ads, SMEs can get access to a digital marketing channel to help them drive website visits to grow online sales, bookings or mailing list signups; more phone calls and customer interest queries; as well as more in store visits.
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