According to the announcement, this move aligns with Revolut's ongoing strategy to attract new users while strengthening loyalty among its existing customers. Although it is difficult to predict how many new customers the integration with Bizum will bring, the real impact is expected to be seen among those who are already using Revolut. In Spain, Revolut reaches 3.5 million users—a 40% increase in 2024 alone—out of its 45 million users worldwide. However, a common limitation of such financial apps is that users do not transfer most of their funds into these accounts, opting instead to use them as alternatives to traditional banks for smaller portions of their payroll.
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