According to a survey from digital payments company Skrill, 28% of online transactions are abandoned at checkout because the customer cannot find their preferred method of payment. The figure is higher with younger customers, as 32% of 18 to 24-year-olds will leave the goods if they cannot find the right way to pay.
Findings reveal that this younger demographic is more likely to use a digital wallet than other age groups –14% use them for everything they buy, and 39% say they pay for things regularly via a digital wallet.
However, when it comes to paying online, a credit (or debit) card remains the most popular method, with 57% of consumers doing so, compared to digital wallets at 29%.
Other reasons for abandoned online purchases are: the website being too slow to load (or crashing) at 43%, with being forced to register for an account coming a close second on 38%. Security concerns only came third, with 25% saying that failing to trust that the website was secure was the reason for abandonment.
The survey consists of answers from 2,000 UK adults.
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