Euromonitor International estimates that the nutritional supplement market was worth almost GBP 800 million in 2017 – more than double the GBP 350 million recorded during the London Olympic year of 2012.
Predator Nutrition also noticed that it was being hindered by a substantial number of transaction declines, all of which came with the vague “DO NOT HONOUR” message from its payments provider.
In the last 12 months, Predator Nutrition estimates that its UK conversions have grown by around 20%, and the company has noticed a drastic reduction in complaints that staff face from customers having their transactions declined.
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