PayTabs augments social media sales in MENA with ReelsPay

Paymes, which serves over a million merchant users across Turkey, Azerbaijan, Egypt, the UAE, and Saudi Arabia, just launched its new feature – ReelsPay. The feature serves to increase sales by highlighting all the content available on an Instagram Reels Video, making it easier for buyers to view the products on display and then purchase them under one payment link.

Riding the social media wave

Social media platforms such as Instagram allow brands to increase their sales by reaching a wider audience. With the growth of social media marketplaces, it is estimated that Instagram will have 2.5 billion active monthly users by the end of 2023. The Middle East is home to some of the biggest social media markets. In fact, the region makes up 10% of the world's Instagram users, making it a prime platform to see, be seen, and of course, generate sales, as per the press release.

In line with customer behaviour and the increasing tendency of millennials, Gen Z to make purchases online or over social media, businesses across the region are keeping up with the social media trend and actively using digital sales channels to offer augmented customer experiences.

Paytabs’ proposition

PayTabs brings the buyer and the seller together by enabling digital payment acceptance through the Social Commerce solution. PayTabs enables webpreneurs and homepreneurs to accept payments via social media platforms like Facebook Messenger, Instagram, TikTok, Snapchat, WhatsApp, and other channels. It does this via providing buyers with secure online payment links, QR codes, and complimentary online store fronts for faster checkout experience.

To this effect, reels videos are some of the most active type of content used by individual sellers and businesses for marketing. Statistics reveal that 91% of active Instagram users watch videos on the platform every week. Reels videos occupy a large part of the conversion rate within the Instagram 'Explore Tab,' and it has become one of the most used methods for advertising and product promotion. 

ReelsPay accelerates the sales process while giving the seller the opportunity to introduce products to users in an organic way. Via the Paymes merchant Dashboard, sellers can create and list their products on the Reels video and then introduce them to their customers or followers by sharing the ReelsPay link over any social media platform.

Officials from ReelsPay said that this innovation by Paymes takes the social media purchasing experience to the next level, allowing buyers to purchase all the products they see on a Reels video with a single click, enabling seamless online sales. It further strengthens social media marketing strategies, enabling businesses to benefit. While sellers can reach a wider audience and market their products more cost effectively, they can also include the ease of searching for products in their sales adventures, thanks to ReelsPay. PayTabs is happyto be the first to bring this innovation to the region via Paymes.

PayTabs acquired Turkey-based social commerce platform, Paymes in 2022. Paymes serves as PayTabs social commerce platform across the MENA region.