paysafecard enables consumers to shop for goods and services online, by using a 16-digit PIN to complete the payment transaction. It opens up a number of possibilities for online shopping for consumers who were previously excluded – either because they don't have a bank account or credit card, or because they don't want to share their bank account details on the internet, often for security reasons.
Out of Paraguay’s seven million inhabitants, about 65% have internet access, while mobile phone penetration is relatively high at 96.6% – according to the press release. As of 2017, only 31% of the population had bank accounts and just 6.5% of the adult population had credit cards. As such, paysafecard’s solution allows Paraguayans to use prepaid vouchers to make online purchases, without the need for bank accounts or credit card information.
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