As detailed in GlobalData’s 2023 Financial Services Consumer Survey, the preferred payment method of Japanese individuals remains payment cards when it comes to online purchases, collectively accounting for approximately 63% share in total ecommerce payments in 2023. Additionally, the research underlined ecommerce market in Japan expanded by 9.1% in 2023 to reach nearly USD 177.3 billion. The growth was supported by the tech-focused population, high internet penetration, and secure payment solutions.
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