The launch of MOLPoints in the US and Brazil marks the consolidation of Rixty into MOL’s global operations and will enable MOL’s suite of games to be distributed through Rixty’s distribution channels. This will allow local Malaysian content to tap into the digital goods market that is estimated to be worth USD 19.2 billion worldwide.
In October 2012, MOL has made a majority investment in US-based alternative payment platform provider Rixty, becoming the first Asian e-payment service provider to acquire a North American e-payments platform. Besides Rixty, MOL has also made investments into digital goods and online game payment platforms in markets such as Turkey, Vietnam and Indonesia in the past 12 months.
The company handles over 60 million transactions with an annual payment volume of more than USD 500 million. MOL’s proprietary MOLPoints micropayment system is a digital goods and online game payment platform, which helps collect payments for over 2,000 online games from more than 300 game publishers including Facebook, Electronic Arts and Blizzard.
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