MasterPass Digital Payment Platform launches in Italy

Thursday 19 December 2013 00:21 CET | News

MasterPass, MasterCard’s digital payment platform, has launched in Italy, to offer consumers a new way to shop online.

MasterPass is a digital service that allows consumers to use any payment card or enabled device for shopping.
Consumers don’t have to enter detailed shipping and card information to complete their online shopping at MasterPass merchant websites, they can store MasterCard and other branded credit, debit and prepaid card information. With a click of the MasterPass button on a retailer website, the consumer can access their wallet of choice and authenticate with a password to checkout. In addition to MasterCard cards, consumers can use other branded credit, debit, prepaid and private label cards.

The MasterPass suite of services includes:

• MasterPass checkout services - provides retailers with a way to accept electronic payments online and in-store from any MasterPass connected wallet. When in-store, MasterPass will work with NFC and QR codes to provide consumer choice about the way to pay, whether with cards or mobile.

• MasterPass connected wallets - providing banks, retailers and other partners with their own branded MasterPass wallet or ability to connect their proprietary wallet to the MasterPass acceptance network.

• MasterPass value added services - integrating services such as loyalty programs.
With a population of 14 million online buyers and purchases using mobile devices (smartphones or tablets) up by 255% in 2013 to EUR 510 million, the Italian market is experiencing steady e-commerce and importantly m-commerce growth.

In recent news, C-SAM, a provider of secure mobile transactions technology offering a range of mobile-based applications for financial institutions, retailers and mobile network operators that incorporate near field communication (NFC), quick response (QR), online, remote, coupons, has launched a digital wallet solution compatible with MasterPass by MasterCard.

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Keywords: MasterPass, digital payment platform, MasterCard, Italy, online payments
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce