Through this partnership with Klarna, Wix merchants will be able to offer their customers more flexibility at checkout, including Klarna's Pay in 4 and Pay in 3 solutions that enable shoppers to split their purchases into interest-free payments over time, while retailers get paid upfront and in full.
According to CBInsights, as consumers shift away from traditional credit towards flexible spending options that better suit their lifestyles, the global BNPL industry is projected to grow 10-15x to reach over USD 1 trillion in annual gross merchandise volume by 2025. The addition of Klarna’s payment options enables Wix ecommerce merchants to augment their customers' purchasing power and increase customer acquisition by offering payment methods shoppers want.
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