The system will offer the industry reach features for which both companies are widely regarded. The aim is to transform the burgeoning gaming and entertainment industries.
Via this partnership, the integrated resort customer experience is taken to the next level by integrating state-of-the-art cashless digital payment solutions with robust customer loyalty programmes for in-house gaming properties, digital and mobile gaming, food service, retail channels, and more. Both organisations’ proprietary business intelligence and behavioural data are merged into the platform to create a robust patron persona. Resort operators are empowered to deliver a personalised and immersive experience both on and off the gaming floor.
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