According to the press release EML's new deal with PTA Payment Solutions aims to grow revenues at several dozen mall locations in the Italian, French, and Spanish markets. The partnership also emphasises the increasing importance of mobile payments and responsible Buy Now, Pay Later (BNPL) options to enhance customer experiences in countries hit hard by COVID-19.
Overall, EML provides an innovative payment solutions platform, helping businesses all over the world to enhance customer experiences. The company offers programme management solutions and highly skilled payments expertise to create customisable feature-rich solutions for businesses, brands, and their customers.
EML is one of the largest provider of gift cards at malls and premium outlets. By reinforcing the collaboration with PTA Payment Solutions, the company's 'phygital' (physical and digital ecosystem) proposition will be supported by a drive to store strategy aimed at increasing customer engagement, the company's officials stated.
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