Citizens launches Buy Now Pay Later virtual line of credit, Citizens Pay

According to IBS Intelligence, Citizens Pay is a simple and affordable Buy Now, Pay Later (BNPL) solution that can be customised, while providing consumers with a better way to finance their big purchases with easy-to-understand, low fixed monthly payments. Besides, the virtual line of credit can be used for repeat purchases without a new credit application or managing multiple loans.

Moreover, Citizens Pay is easy for merchants to integrate and offers manufacturers the ability to embed financing into their products as a SaaP offering through multiple retailers. This capability was launched initially by Citizens in partnership with Microsoft to sell Xbox All Access using integrated Citizens financing at retailers such as Walmart, Target, Best Buy, and GameStop.

Furthermore, some of Citizens Pay's features include:

• Omnichannel solution allowing for repeat purchases without additional credit checks;

• Flexible APR and term lengths to meet specific goals and objectives;

• A full spectrum of purchase sizes to offer the lowest monthly payments.