Central Bank of Brazil regulates PIX payment initiation service

Currently, PIX Transactions can be made at ATMs and via internet banking. Usually, the transaction is PIX When BrazilCentral bank etc. Nubank, Major banks Itau, Banco do brasil, Bradesco And like an e-wallet PicPay And Mercado libre, for example.

To send money to another person, the customer logs in to the financial institution’s app, PIX option.From there, the user goes to PIX Institutional in-app environment. Here, you select the payment method by so-called input. PIX key Manual, QR code, or “PIX Copy and paste “(QR code for smartphones that cannot read images).

The central bank, along with payment initiators, wants to reduce friction and reduce payment procedures by making the e-commerce shop itself the payment starter, PIX Transactions within the app. It also increases merchant retention and reduces the likelihood that users will abandon transactions in the middle of the process, according to the official explanations offered by the Central Bank. Merchants can also partner with payment starters.