Affirm partners with Blackhawk Network

Wednesday 13 December 2023 12:44 CET | News

US-based payments network Affirm has partnered with branded payments provider Blackhawk Network (BHN) to provide consumers with flexibility for purchasing gift cards. 

Through this collaboration, consumers can leverage Affirm to acquire digital gift cards directly from the company’s website or app from their favourite brands across entertainment, dining, clothing and accessories, outdoor goods, and home, among others. Consumers have to go through a real-time approval process and, once verified, they can select from configurable payment plans with APRs starting at 0% for eligible purchases. The total cost is displayed for their purchase, and they do not have to pay more than they agree to upfront as Affirm does not impose late or hidden fees.

US-based payments network Affirm has partnered with branded payments provider Blackhawk Network (BHN) to provide consumers with flexibility for purchasing gift cards.

Affirm – Blackhawk Network partnership objectives

According to Affirm’s officials, the company is committed to not penalise individuals for being late for a payment. As per a recent Affirm survey, 70% of US residents plan to purchase a gift card in the 2023 holiday season. By joining forces with Blackhawk Network, Affirm can now provide its flexible and transparent payment options to customers, while also expanding into a new segment and growing the reach of its network. Representatives from Blackhawk Network stated that considering that the company is a partner for brands around the world, the collaboration with Affirm allows it to offer consumers an improved method of paying for gift cards.

Blackhawk Network’s research shows that digital gift cards are expanding more than twice as fast as physical gift cards, with the overall US gift card market being projected to reach USD 260 billion by 2026. In the study, the company evaluated gift card programs across various platforms, such as physical stores, websites, and mobile apps, in terms of accessibility, options, and recipient experience. The collaboration between Blackhawk Network and Affirm allows merchants to provide eligible holiday shoppers additional flexibility to finance last-minute gift purchases after most shipping deadlines passed. Currently, Blackhawk Network works with 37,000 partners and has approximately 400,000 channel touchpoints globally, while connecting with more than 300 million shoppers on a daily basis.

Blackhawk Network’s previous developments

As a participant in global branded payment technologies, Blackhawk Network aims to strengthen relationships between brands and their customers, employees, and partners by converting transactions into connections. The company’s portfolio includes Gift Cards and eGift products, promotion and distribution for revenue growth, Rewards and Incentives, and Payments that allow businesses and customers to access and disburse funds. In recent months, Blackhawk Network entered several collaborations to advance its development strategy.

At the beginning of September 2023, Blackhawk Network partnered with Visa to introduce its global environmental sustainability initiative. At that time, Visa open-loop prepaid cards offered by Blackhawk Network to third-party retail networks were set to be transitioned from plastic to sustainable paper-based materials.

Furthermore, in July 2023, Blackhawk Network expanded its collaboration with to digitally distribute gift cards across the US and Canada. The company intended to provide egift and virtual prepaid card brands through’s digital marketplace, with some of the types of cards included being merchant-specific gift cards, open loop cards, and multi-store egifts.

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Keywords: gift card , partnership, BNPL, prepaid card, online payments
Categories: Payments & Commerce
Companies: Affirm, Blackhawk Network
Countries: United States
This article is part of category

Payments & Commerce



Blackhawk Network

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