The new platform incorporates personal financial management (PFM) tools, integrated payment capabilities as well as the Yodlee FinApp Store, a platform dedicated to financial application developers. Financial institutions using Yodlee-powered technology can create their own FinApp Stores and start build applications.
Yodlee FinApps leverage PFM data and are able to run both within the online banking portal as well as on social platforms such as Facebook, iGoogle, Windows Live, and Yahoo!.
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