After the failure of WAP-based mobile financial services in 2001, new hopes for mobile banking in Europe have been awakened by a Japanese import, i-mode. A handful of banks in Western Europe have deployed mobile banking services using the Japanese i-mode standard. According to the study, wide variances exist between countries in Europe, with mobile banking playing a virtually non-existent role in many countries. The rather unexpected leader in terms of mobile banking penetration is the French market, which accounts for almost 40% of all mobile banking users in Western Europe. The report analyzes and compares the mobile banking offerings of the top twenty-five banks in Western Europe, compares the state of play in the major countries within Europe, examines the role of WAP, i-mode and SMS and make recommendations to banks regarding future mobile strategies.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now