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Will i-mode save Mobile Banking in Western Europe?

Saturday 8 November 2003 11:06 CET | News

According to a recent report by Celent, there are currently about 5 million users of mobile financial services in Europe. Recently, i-mode services have been imported from Japan, and a number of banks are offering i-mode services now, hoping that it will lead to more rapid growth in terms of usage.

After the failure of WAP-based mobile financial services in 2001, new hopes for mobile banking in Europe have been awakened by a Japanese import, i-mode. A handful of banks in Western Europe have deployed mobile banking services using the Japanese i-mode standard. According to the study, wide variances exist between countries in Europe, with mobile banking playing a virtually non-existent role in many countries. The rather unexpected leader in terms of mobile banking penetration is the French market, which accounts for almost 40% of all mobile banking users in Western Europe. The report analyzes and compares the mobile banking offerings of the top twenty-five banks in Western Europe, compares the state of play in the major countries within Europe, examines the role of WAP, i-mode and SMS and make recommendations to banks regarding future mobile strategies.


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Keywords: ,
Categories: Banking & Fintech | Online & Mobile Banking
Countries: World
This article is part of category

Banking & Fintech