Wells Fargo Re-Envisions Online Banking for Corporations

Thursday 20 May 2004 09:55 CET | News

A group of internet visionaries at Wells Fargo & Companys internet division are leading the charge towards a new era of online banking, which centers on customized service, speed and convenience.The next winners will be Wells Fargos corporate customers, who will soon see an industry-leading suite of internet banking services take another giant step forward. Re-Envisioning Online Banking for Corporations The next generation of online banking from Wells Fargo primarily focuses not on what but on how we deliver information to customers. Its giving customers the information when, where and how they need it to do their job effectively and more efficiently. The important advances, many of which are outlined below, have dramatically improved Wells Fargos Commercial Electronic Office (CEO) offering, which was already considered by many observers and analysts to be the industry leader for corporate banking customers. The Future - Available Now - CEO Event Messaging: Event Messaging Service enables Wells Fargo to push information out to customers with notifications that: - An incoming wire has just been received or rejected - A wire is awaiting approval - A wire has been successfully or unsuccessfully processed by the bank - Positive Pay exceptions are ready for review The introduction of CEO Event Messaging Service reinforces Wells Fargos innovative customer-centric approach, which provides customers critical information however and whenever they need it. CEO Event Messaging Service is the most robust product of its kind now in use. -- CEO Portlets: "Portlets" provide a customizable snapshot of key account balances and critical report data for CEO customers that appears immediately upon log-in. After viewing the overview information in their portlet, customers can obtain more detail by clicking on a link that takes them to the actual application within CEO, such as Account Balance or Treasury Information Reporting. New portlets will be continually added based on the individual customers needs (near-term possibilities include initiating wires, stop payments and search requests), and over time new features will be added to the portlets such as key Wells Fargo contacts and realtime alerts. - Customer-Centric Servicing: Customer service is critical to the success of any online offering. Three cutting edge examples include: - TeaLeaf Technology ( A one-of-a-kind solution that allows bank operators to identify problems immediately, reproduce them, rapidly isolate causal factors and prevent them from reoccurring. It offers real-time playback capability - a servicing agent can follow every click and action a customer performed during a session. Bank operators can proactively diagnose customer behavior and prevent potential customer errors as well as identify customer training needs. Errors that may have taken several days to diagnose can now be identified and resolved in a matter of hours. - iCEO: An internal tool modeled after the Commercial Electronic Office customer portal. iCEO connects all of our disparate sales, service and delivery tools through a single sign-on, centered on the customers needs. It requires minimal training and can be personalized to the role and workflow of the user. It will also enable the internal users to react at the speed of customer demand, stay oriented around the customers life cycle and share data and tools with the customer CEO portal. - ServiceView: Delivered through iCEO, a servicing platform that will help deepen the banks customer relationships by providing customer service agents a complete view of the customers servicing experience across all wholesale lines of business. Unlike most siloed servicing centers that operate independently and have minimal communication, ServiceView will provide one, consistent view of the customer, regardless of which Wells Fargo business group they are dealing with. Understanding the customers experience across wholesale will tr

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Categories: Banking & Fintech | Online & Mobile Banking
Countries: World
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Banking & Fintech