From 1 September until 30 September 2021, HVB supported a Corporate Social Responsibility campaign by Mastercard in favour of the WFP. During this period, WFP received a donation equal to one school meal for every payment made by HVB cardholders with Mastercard. The campaign secured a total of more than 1 million school meals.
The UniCredit Group, to which HVB belongs, had already successfully supported the WFP in Italy with Mastercard. According to a Mastercard Central Europe representative, the project relies on their network with partners such as HypoVereinsbank and their cardholders to support the cause.
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