Digital Insight and CheckFree Lead American Bankers Association Seminar

Thursday 9 December 2004 16:15 CET | News

Digital Insight and CheckFree Corporation led a December American Bankers Association (ABA) Telephone/Webcast briefing on leveraging the online channel to grow and retain customer relationships entitled, Leveraging Your Online Channel: The Changing Profitability Drivers in Banking.

More than 170 senior bank managers participated in the briefing that encouraged banks to embrace todays market challenges as opportunities to grow share of wallet. Experts from Digital Insight and CheckFree, along with mutual client Thrivent Financial Bank, explained the key factors driving profitability and offered actionable solutions on understanding the role of electronic billing and payment in retaining customers. Research firm Celent reports that the median annual customer attrition rate for banks in the United States is 14 percent with the spread ranging from 12 percent to 30 percent. This statistic, Celent explains, means that while banks are trying to grow their assets, they are replacing just as many customers simultaneously. The ABA Telephone/Webcast briefing was delivered through the ABA Marketing Network, an affiliate of the ABA. The ABA Marketing Network is the financial services industrys leading provider of marketing education and information, professional growth opportunities and networking resources. Bankers unable to participate in the Telephone/Webcast briefing can still get access to the information by ordering an audio tape and participant kit through the ABA at

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Categories: Banking & Fintech | Online & Mobile Banking
Countries: World
This article is part of category

Banking & Fintech