Weve partners with Proxama for Pouch

Wednesday 19 February 2014 07:37 CET | News

Proxama, a global platform provider of mobile proximity marketing, mobile wallet and payment solutions, has been selected by Weve, a joint venture between the UK’s three largest mobile network operators, to develop a mobile loyalty service.

Proxama’s TapPoint platform will form the technology foundation for Pouch, Weve’s Alpha loyalty service, enabling in-app engagement and loyalty on smartphones at POS in retail stores.

Weve’s Pouch will be rolled out in a phased approach across Android and iOS.

The content displayed in Pouch will be relevant to the consumer, responding to their interests and recent activity.

Proxama’s TapPoint platform uses a combination of NFC, QR codes, Bluetooth Beacon and other proximity marketing technologies which will provide relevant content for the consumer, based on their interests and recent activity.

In recent news, Proxama has delivered a near field communication (NFC) functionality for UK-based retailer Argos.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Weve, Proxama, Pouch, mobile loyalty, UK, mobile network operators, joint venture, proximity marketing, mobile wallet
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce