At the moment, Walmart Grocery ranked no. 30 in the App Store’s Shopping section, while Walmart’s main app is no. 2 in the same section, according to data from Sensor Tower. As a result, the constant switch between the two apps may have limited Walmart Grocery’s reach.
For its customers, the change means a more coherent shopping experience, where they are able to shop from a single place for anything Walmart offers. This offers the company a competitive advantage versus Amazon, which still uses both its main app and its separate Prime Now app, according to TechCrunch.
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