Following this announcement, DSTV customers will have the option of accessing and benefiting from the company’s services and offerings through an additional channel.
The M-Pesa app was created with the goal of simplifying how customers perform day-to-day transaction by improving the user experience and empowering them to do more through their smartphone. Looking to become a super app, the company is working on further enhancing the experience and connecting to customers at different stages of their financial lifestyle, aiming to make the M-Pesa app and ecosystem similar to the Google Play store or App Store, where other apps can integrate and operate.
Having this in mind, Vodacom built a framework that enables partners to develop mini applications that are relevant and cater to the customers’ day-to-day needs, be those sports and entertainment, e-commerce, ticketing, travel and accommodation, or credit and savings, and in return gain access to one of the country’s largest consumer bases.
Speaking on the launch, M-Pesa company representatives have stated that the partnership is beneficiary for both M-Pesa and DSTV customers, as they are enabled to take control of their DStv services through the M-Pesa app. Additionally, the launch of this first of its kind offering marks a milestone in Vodacom’s mission of digitising Tanzania and changing lives though technological means.
DSTV officials have advised that the collaboration with Vodacom M-Pesa brings a variety of advantages to their customers, as they are enabled not only to manage their DStv subscription though the M-Pesa app, but to also upgrade their packages, fix errors, and even watch live content through the M-Pesa App as they do premium DSTV content.
Following this partnership, more than 400 thousand M-Pesa app users are enabled to enjoy premium content from DStv and to take charge of their viewing in one app.
Vodacom Tanzania is a mobile operator and mobile financial services provider that offers a wide range of communication services for consumers and enterprises alike, including voice, data and messaging, video, cloud and hosting, mobile solutions, and financial services to more than 14.1 million customers. Vodacom Tanzania and its subsidiary companies are part of the Vodacom Group registered in South Africa, which is in turn owned by Vodacom Group in the UK.
Vodacom M-Pesa is Tanzania's largest mobile financial service which was launched in 2008 by Vodacom Tanzania. GSMA certified and with more than 8 million customers, M-Pesa contributes significantly towards financial inclusion and economic activity in the country, with customers depositing and withdrawing money from their M-Pesa wallets through over 106,000 agents across the country. Connecting businesses, banks, and government agencies, the M-Pesa ecosystem makes digital payments possible and rolls out financial services of the likes of savings and loans, virtual debit cards, overdraft services, group savings, and e-payments amongst others, looking to address the needs of Tanzanians and enhance financial inclusion.
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