VeriFone to expand mobile taxi & media solutions to Turkey and Mexico

Thursday 21 August 2014 08:12 CET | News

VeriFone Systems, US-based electronic payment services provider, has revealed plans to expand its taxi and media services to Istanbul and throughout Mexico’s Mayan Riviera.

With this deployment, VeriFone is set to provide more than 20,000 additional taxis with in-taxi mobile payments, mobile hailing and booking, and interactive multimedia content during passenger rides.

In Turkey, Istanbul’s 18,000 licensed taxis will use VeriFone’s suite of taxi payment services, including Way2ride—VeriFone’s mobile taxi app—and VeriFone’s driver-facing tablets and passenger facing payment terminals that can engage consumers with content through VeriFone’s multimedia network. VeriFone expects the two-year deployment of the solutions to begin in late 2015.

In association with Mexicar, VeriFone’s taxi and media services will also be available to more than 3,000 taxis operating in Mexico’s Mayan Riviera through VeriFone’s partnership with a financial institution in Mexico. Mexicar has been selected by the Mayan Riviera’s taxi drivers’ unions to supply member taxis with payment, advertising and media solutions, which Mexicar has agreed to obtain exclusively from VeriFone.

In recent news, VeriFone Systems has unveiled that taxi passengers in Philadelphia are able to use Way2ride, VeriFone’s sound-based mobile app for proximity payments, to pay for taxi rides with a tap of their smartphones.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: VeriFone, mobile taxi, US, Turkey, Mexico, mobile payment, mobile booking
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

Industry Events