Venmo to launch 'gift wrap' for in-app payments

Monday 17 January 2022 13:20 CET | News

US-based payments platform Venmo has added an animated gift wrap to the money a customer sends for someone’s birthday or other celebratory events.

Venmo delivered eight ‘gift wrapping’ options for in-app payments, adding colour and animation to the process of sending someone money. In a release about the new feature, Venmo officials noted that 78% of Venmo users said they had sent a gift last year through one payment app or another.

People will be able to add gift wrap using a button next to Venmo's pay and request controls. Gift wrapping is available to be selected by users starting 20 January 2022. The feature will go live to all users in the coming weeks, the company said. In addition to the eight initial options, Venmo plans to release three Lunar New Year-themed animations.

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Keywords: product upgrade, mobile payments, money transfer, digital wallet, digital payments
Categories: Payments & Commerce
Countries: United States
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