With its iPad checkouts, card terminals and the POS Go mini checkout, Unzer supports merchants who want to digitise their processes and meet the growing demand for contactless payments. In Germany, Unzer already serves more than 40,000 merchants with its POS solutions.
Company officials stated that they believe that customers want a seamless experience everywhere they shop. Merchants are focused on delighting their customers and shouldn’t have to worry about connecting their online and offline stores in one backend. That’s why they provide the software and hardware ensuring that all retail systems can communicate in real-time. With their POS solutions, merchants have a range of options simplifying their daily business life, from customer loyalty programmes to real-time sales data.
Unzer recognises significant growth potential in the Austrian and Luxembourg markets. Austria boasts around 30,000 restaurants and 140,000 retail and service businesses, while Luxembourg, though smaller, offers an addressable market of 15,000 companies. Both countries feature strong economies experiencing a rising demand for contactless and mobile payments. Unzer's strategic move to enter these markets is well-founded, supported by its established presence in the region.
Unzer's cash registers and card terminals are designed for small and medium-sized companies seeking to accept mobile payments – whether in a restaurant, at an event or in a store. The POS Go mini cash register is equipped with a card reader, receipt printer, and scanner and can be used flexibly anywhere thanks to cloud-based software. Popular payment options such as instalment and invoice purchasing (Buy Now, Pay Later) can also be offered directly at the point of sale. At the same time, retailers benefit from numerous additional functions such as digital accounting and storage of their receipts as well as real-time sales analyses.
As physical and virtual retail are increasingly merging, many merchants are looking for ways to interlink their channels. Unzer sees a unique opportunity to significantly increase its market share with its Unified Commerce offering, providing value-adding software services alongside payments to merchants in selected verticals. Over time, the company has cultivated a diverse product portfolio to ensure holistic coverage of the payment transaction industry – from online and in-person payments to advanced collection services and integrated commerce software.
Central to these innovative strides is the UnzerOne platform. It serves as a unified hub, seamlessly integrating sales, payments, and marketing functions across all touchpoints. Businesses benefit from an intuitive dashboard that provides direct access to real-time data, whether it is sales, inventory, orders, or customer preferences.
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